SuperApp is a white-label marketplace platform — food delivery, retail and supermarkets under one operator's brand, with many independent vendors trading inside
it.
Supaorder is a white-label ordering platform for a single restaurant brand that wants its own apps and no commission on its own customers. Different buyers,
different economics, genuinely different products.
Underneath, they share the subsystems that are expensive to get right and pointless to build twice. Both are
multi-tenant: one deployment serving many businesses, each with its own branding, configuration, users and
data, isolated from the rest. Both sync two ways with Clover, Square and Toast — which in practice means
reconciling menus, prices, modifiers and order state with a point-of-sale system that was never designed to
be anybody's source of truth. Both dispatch deliveries, in-house drivers first and out to DoorDash Drive,
Uber Direct, Shipday or Nash when there is nobody to take the job. Both run loyalty, vouchers and customer
segments on the same primitives. Both take money, and money is where the long tail lives: SuperApp alone
settles through Stripe, Finix, Paytrail and more than twenty regional payment networks, each with its own
opinion about what a failed charge means.
That shared layer is what a client project inherits. When a marketplace needs dispatch, a retail client
needs POS reconciliation, or a B2B product needs per-tenant branding, the estimate is not extrapolated from
a blog post — it comes off a subsystem we own, operate and support.